About Bluegrass

Commited to quality for over 150 years

The Irwin family have been involved in milling of food since 1847. In those days oats were processed for consumption following the Irish potato famine.

After World War 2 we started to mill local grain as part of the successful changes that transformed local subsistence farmers into producers of food for Europe and further afield. In the 1990’s I realised that there was a need for scientifically formulated, and produced horse feed to enable horse owners to achieve maximum potential from their stock. We approached Kentucky Equine Research in USA, were accepted as “team member for Ireland” and together developed the range of feed that became Bluegrass Horse Feed. From small beginnings we are now recognised as leading players in the Irish horse industry.

Bluegrass Horsefeeds

Kenneth Irwin

Managing Director

I live locally with my wife Carolyn and 3 of our 4 children, our eldest girl lives close by & have two grandchildren to add excitement and joy to our lives. My horses are heavyweight Clydesdales which I have bred and shown for years, I find them a calming influence after a hard day’s work.

I am fortunate to work with a young enthusiastic team of people who share our goal of delivering the best possible feed to the European breeders, owners and trainers of many types of horses.

Craig Kileff

Bluegrass Feed Consultant

+447817681538 craig@bluegrasshorsefeed.com

Craig Kileff grew up in an agricultural community in Zimbabwe. Craig worked in racing and starting yards in both the UK and Zimbabwe, since leaving school and has seen what a difference good nutrition can make to a horse in both, the workload, recovery times and behaviour. Craig now lives in Co. Down with his family and regularly competes on polocrosse pitches around the country or can be seen attending Pony Club events with his children.

Bluegrass in conjunction with Ker has made a vital contribution to the welfare and rideability of my horses, nutrition provides a large portion to our horse’s welfare health and management thanks to Bluegrass and KER I am able to achieve more with my horses. It gives me great satisfaction to see the improved results and enjoyment horse owners get from using our products.

Chloe Hoyle

Sales & Marketing Administrator

+442837549363 chloe@bluegrasshorsefeed.com

Chloe Hoyle lives in Markethill. Having wanted to learn to horse ride from an early age, she soon had her whole family hooked. Chloe has recently obtained an Honours Degree in Equine Management from CAFRE Enniskillen and was keen to pursue a career within the equine industry. Chloe has an older horse on which she enjoys competing in many different spheres, as well as a youngster who she is currently producing to show jump.

“Having always fed Bluegrass and had great results on my own horses, I was delighted when an opportunity arose to join the team. Having previously had little interest in the racing industry, I am now a keen follower as it’s great to see trainers who fed Bluegrass having such great success, which also goes for other disciplines within the industry.”.

Katy Saunders

Bluegrass Feed Consultant

+447557278169 katy@bluegrasshorsefeed.com

Katy joined the company at the start of May and brings with her a wealth of Equestrian Experience. She began her riding career at the age of four and spent many years representing the North Down Pony Club in several equestrian disciplines, not least their mounted games teams.

Having spent ten years in the banking industry Katy realised that equestrianism was in her blood and with her late husband Brian, they started a very successful Horse Transport Business which operated for over twenty years moving everything equine from ‘Desert Orchid’ on his visit to Downpatrick Racecourse to donkeys on the beach! Alongside this Katy worked tirelessly with Show Jumping Ireland as a Director on the Executive board and also chairing the National Pony Committee for many years.

She states ‘I have always fed all my horses and ponies on Bluegrass Horse Feeds so when a job became available within the company it was an easy decision to go for it as I can genuinely promote the results to be had when using this range.

Katy is looking forward to continued success within the company and following the great results had by those feeding Bluegrass.

Kentucky Equine

Research

Bluegrass has always been dedicated to producing nutritionally sound, innovative formulas and providing customers with accessible personal service. This has seen Bluegrass join the world's leading research centre in equine nutrition, Kentucky Equine Research (KER). Bluegrass Horse Feeds are Ireland's exclusive KER Team Member: thus joining an international network of horse feed manufacturers devoted to the advancement of equine nutrition.

Based in the heartland of the American thoroughbred industry in Kentucky, KER conducts extensive research in equine nutrition and exercise physiology. Each research trail is designed to improve the health, performance and well-being of all horses. As such, all Bluegrass feeds, formulas and product development programmes are underpinned and complemented by the world-renowned research and expertise of KER.

Bluegrass Horse Feeds in conjunction with Kentucky Equine Research and Hallway Feeds, Lexington, Kentucky have developed feeding systems for some of the worlds leading stud farms in U.S.A, UK, Australia and Ireland. This partnership has helped Bluegrass Horse Feeds to advise and consult breeders and trainers in Ireland to get the cutting edge products with sound research backing.

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